THE OFFICIAL SOUND OF THE RUGBY WORLD CUP
Project: The Official Theme of the Rugby World Cup
Client: Rugby World Cup Ltd
Campaign: We created ‘World In Union’ as the ITV broadcast anthem for the 1991 Rugby World Cup, with new words set to the rousing melody from Holst’s ‘Jupiter’. Since then it has been adopted as the Official Anthem for the Rugby World Cup and we have reworked it as the broadcast music for subsequent world cups.
Result: An inspiring and enduring international sonic logo and a generation of people who now associate the melody with the passion of Rugby