Project: Swing Low for England Rugby


Client: England Rugby


Brief:  To create a national anthem for English Rugby to generate more awareness and interest in the England World Cup campaign 1991


Campaign: TMMP has recorded a version of Swing Low for most of England’s world cup campaigns of the last twenty years after the 1991 original became England Rugby’s Anthem, sung by the England squad and with a news making video.


Result:  The song become a terrace favourite in 1988 amongst the England Fans. After the 1991 world cup and the music video, the players were known nationwide and the song had established itself as the anthem for England Rugby.