ITV Title Music for the FA Cup
Project: ITV Title track and Season Launch for the FA Cup Coverage
Brief: To relaunch the FA cup, drawing on its heritage and emphasising the everyman and unpredictable nature of the tournament
Campaign: TMMP recorded a powerful version of ‘Abide With Me’, a song historically associated with the FA Cup. The music, mirroring the title images by starting off small and growing into a crowd anthem.
Result: The campaign helped to rekindle interest and generated excitement around the FA Cup as a tournament where any team have the potential to succeed.