Charity & Awareness Fund Raiser
Project: ASDA ‘Tickled Pink’
Brief: To help raise profile, awareness and funds for ASDA’s own Breast Cancer Care charity, ‘Tickled Pink’.
Campaign: We created a theme song for the campaign (based on ASDA’s own famous jingle) and brought in star Louise Redknapp to record it and front the campaign as ASDA’s brand ambassador.
Result: The result was a national Top 5 hit record, huge targeted multi-media exposure for ‘Tickled Pink’ (including Radio 2 Record of the week), and the largest sum of money ever raised for the charity. With ASDA, we also organised a PR event that won a place in the Guinness Book of Records.