Event Creation and Production
Project: A Night at The Opera
Clients: ITV and Classic FM
Brief: To create a content platform to appeal to mass market adult audiences.
Campaign: We created, produced and promoted a touring show that brought together a theatrical story built around ‘opera’s greatest hits’. ITV and Classic FM were our media partners. With ITV, we ran a month-long talent search on The Alan Titchmarsh Show to find a new young opera star for the tour. With Classic FM, we created a search to find the nation’s favourite arias, to be featured in the show. Classic FM promoted this and the tour through features and advertorials across their radio station, magazine and website.